This is the story of Atlantic Reds and its founder Ahmet Ertegun, the man who launched the careers of Mick Jagger, Phil Collins, Eric Clapton and a host of other rock superstars. The author was the first to bring black singers and musicians to centre-stage of the US music scene, and the list of names Atlantic launched is a rollcar of rock greats: Aretha Franklin, Ray Charles, The Rolling Stones, Genesis, Led Zeppelin and Eric Clapton among them. The authors have. been allowed extraordinary access to Ertegun and Atlantic, and this inside story includes vivid portraits of these and other superstars at work and play, as well as the megabuck deals for which the music business is high places, and Mafia attempts to muscle in on the profits.