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The New Elite Doug Harrison

The New Elite von Doug Harrison

The New Elite Doug Harrison


€26.99
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Zusammenfassung

We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on yachts and jetting off to exotic locales at a moments notice. This book reveal what drives our country's most powerful and influential class.

The New Elite Zusammenfassung

The New Elite: Inside the Mind of the Truly Wealthy Doug Harrison

We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on yachts and jetting off to exotic locales at a moments notice. In "The New Elite", the authors reveal what drives our country's most powerful and influential class, what they want, where they shop and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy-league educated, luxury seeking socialites. Today's power elite no longer have last names like Rockefeller, DuPont, and Vanderbilt and they aren't necessarily in the limelight. Nearly half of them attended state schools and most of them come from poor or middle class backgrounds.While they include luminaries like Bill Gates, David Geffen, Ralph Lauren and Donald Trump, they may also include the small business owner next door. Based on thorough research and unprecedented access, "The New Elite" uncovers the five classes of America's new wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away and how each of them is changing our culture and economy. Often surprising and eminently entertaining, this is an enlightening and illuminating look at America's real ruling class, the profound ways they have redefined what it means to be rich, and the very real ways they are reshaping our country and our world.

Über Doug Harrison

Doug Harrison founded Harrison Group Inc. in 1996, and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America. Dr. Jim Taylor is Vice President of the Harrison Group and one of the country's most respected marketing consultant. John Butman is the co-author of Trading Up: The New American Luxury and Treasure Hunt: Inside the Mind of the New Consumer.

Inhaltsverzeichnis

CONTENTS Acknowledgments vii 1. Today's Wealth Explosion 1 The Supernova and the Gravitational Pull of Money 2. Debunking Paris Hilton 13 Why the Wealthy Told Us Their Stories 3. The Wealth of the Nation 21 Four Waves of American Wealth 4. There's a New Sheriff in Town 41 The Triumph of the Middle Class 5. Money Matters 73 The Myths and Realities of the Wealthy and Their Money 6. The New Luxury 93 The Search for Sublime Value 7. The Journey of Wealth 113 The Arc of Maturation 8. Flavors of Wealth 127 The Five Lifestyle Choices 9. Globizens 155 Global Citizens and the Waning of Nationalism 10. Wealtherkind 169 The Children of Entrepreneurial Wealth 11. The Third Age 185 Reinventment and Philanthrobusiness 12. The Plutonomy 199 When 5 Percent of the Haves Own More Than the Other 95 Percent Combined A Final Word 223 Appendix 225 Our Methodologies for Studying the Wealthy Index 233 About the Authors 243

Zusätzliche Informationen

GOR007210979
9780814400487
0814400485
The New Elite: Inside the Mind of the Truly Wealthy Doug Harrison
Gebraucht - Gut
Gebundene Ausgabe
Amacom
2008-08-16
240
N/A
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