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Business In Europe EL KAHAL

Business In Europe von EL KAHAL

Business In Europe EL KAHAL


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Zusammenfassung

This volume provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. It is multidisciplinary, drawing on politics, sociology, economics and business studies.

Business In Europe Zusammenfassung

Business In Europe EL KAHAL

This book provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. Part 1 starts with basic information of the fifteen EU member states then goes on to cover the concept of '||'''Europe without frontiers'||''' in depth as well as the main community policies. Part 2 explains how Europe'||'''s industrial structure is adjusting to the new environment. The reactions of Western European, American and Japanese firms to the new challenges are described; business operations and management functions are reviewed within a European context. Part 3 considers recent trends towards globalization of competition, the development of strategic alliances, the greening of business and then goes on to discuss the changing role of women in business and makes a comparative study of the role of EU women in Western and Eastern Europe.

Inhaltsverzeichnis

Part 1 Business Environment of the New Europe 1. Introduction to members of the European Union and its membership 2. The political economy of European integration 3. From economic union to closer political union 4. Community institutions and decision making process 5. Community policies Part 2 Business Operations in the New Europe 6. Business reaction to the creation of the single European market 7. Strategic planning for the single European market 8. Marketing in the new European environment 9. Managing in the European union Part 3 Contemporary Issues in European Business 10. The globalization of competition in Europe 11. Managing strategic alliances in Europe 12. The greening of European business 13. The European Union and Central and Eastern Europe 14. Women in Business in Europe

Zusätzliche Informationen

GOR004298008
9780077091217
0077091213
Business In Europe EL KAHAL
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
19980110
400
N/A
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