Name: Public Relations von Ellen Gunning
SKU: 9780717134571
Price: 12.99 EUR
Availability: InStock

Public Relations: A Practical Approach Zusammenfassung

Public Relations: A Practical Approach Ellen Gunning

Everything from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry are dealt with. It mixes practical advice with current practice. This book uses Irish examples, quotes Irish practitioners and case studies, looks at current trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. It includes suggested approaches to past papers both for the Introduction to PR and the Diploma courses and includes Sample PR Projects. It is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland); Introduction to Public Relations (Irish Academy of Public Relations); and, Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of Communications or Marketing courses at third level.

Public Relations: A Practical Approach Bewertungen

'The author has put together an encyclopaedia of the technical tricks of the trade that a public relations practitioner needs.' Francis Xavier Carty FPRII Past President, Public Relations Institute of Ireland

Über Ellen Gunning

Ellen Gunning MA, MIAPR, MPRII, NUJ, is the founder-director of the Irish Academy of Public Relations, the largest provider of PR education in Ireland. She has 20 years' experience as a PR practitioner. She is a former national examiner (PR Theory) of the Institute's Diploma in Public Relations. She lectures to Academy students in Dublin, Cork and Galway. She is a member of the Public Relations Institute of Ireland (PRII), the National Union of Journalists (NUJ), European Federation of Public Relations Practitioners (CERP) and the International Public Relations Association (IPRA). You can email Ellen and the Irish Academy of Public Relations at [email protected]

Inhaltsverzeichnis

Section 1: PR Foundations 1. An Appreciation of Public Relations 2. Ethics 3. Objectives, Publics and Techniques Section 2: PR and Media 4. PR and the Media 5. Writing News Releases 6. PR Photography 7. Print, Video and Internet Section 3: PR Events 8. Organising Functions 9. Exhibitions, Workshops, Seminars and Conferences Section 4: Structures, Roles and Approaches 10. Structure and Management of a PR Consultancy 11. Preparing and Delivering a PR Proposal 12. Role of the In-House Press/Media Officer Section 5: Specialist Areas 13. Sponsorship 14. Corporate Image and Corporate Identity 15. PR for Charities and Voluntary Organisations 16. Crisis PR 17. Environmental PR 18. Financial PR/Investor Relations 19. Political PR 20. Internal PR 21. Public Consultation 22. International PR Section 6: PR in the Twenty-First Century 23. The Future of Public Relations Section 7: Exmainations Examinations 24. Analysis of Past Examination Papers (Introduction to PR) 25. Analysis of Past Examination Papers (Diploma in PR) Appendices Appendix 1: Code of Athens Appendix 2: Code of Lisbon Appendix 3: IPR (UK) Code of Professional Conduct Appendix 4: NUJ Code of Conduct Appendix 5: Past Papers (Introduction to PR) Nov/Dec 2001 -- Dublin, Cork and Galway Appendix 6: Past Papers (Diploma in PR) May & September 2000: Year 1 and Year 2 Appendix 7: 'St Jude's Hospital, Cork' by Marie Crimmins MIAPR

Zusätzliche Informationen

Sku

GOR002346922

ISBN 13

9780717134571

ISBN 10

0717134571

Titel

Public Relations: A Practical Approach Ellen Gunning

Autor

Ellen Gunning

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Gill

Datum

2003-02-28

Anzahl der Seiten

512

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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