Examines the relationships between tour operators, retail travel agencies, charter airlines, tourist destination, hotels and attractions operators in terms of their relative channel power. The text discusses other forms of tourism from these perspectives including cruising holidays and timeshare. Throughout the book, the potential for improvements in the management of service quality is stressed and, by using a wide selection of case studies, readers are provided with insights into good practice in the industry. The text is designed as an overview for students wanting to understand the key issues in this area of tourism.