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The Houdini Solution Ernie Schenck

The Houdini Solution von Ernie Schenck

The Houdini Solution Ernie Schenck

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Zusammenfassung

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? This book introduces a radical theory of how to generate focused ideas by accepting, and even thriving on, constraints instead of being controlled by them.

The Houdini Solution Zusammenfassung

The Houdini Solution Ernie Schenck

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Key features

  • Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life
  • Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands
  • Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

    • Über Ernie Schenck

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

    Inhaltsverzeichnis

    Chapter 1: Why Thinking Outside The Box Isn't The Answer For Most People.

    Chapter 2: You See A Wall. Houdini Saw An Opening.

    Chapter 3: Padlocks. Chains. Straight Jackets. That's Stopping You From Thinking Creatively?

    Chapter 4: It's Easy To Drown When You're Afraid Of Drowning.

    Chapter 5: He's Been In There For Three Minutes!: The Power Of Deadlines.

    Chapter 6: Creativity And The Straitjacket Of Money.

    Chapter 7: The Lobsterman And The Lexus.

    Chapter 8:Thinking Inside The Toy Box.

    Chapter 9: Houdini Didn't Invent Magic. He Reinvented It.

    Chapter 10: What, You Thought There Wasn't Going To Be Homework?

    Afterword

    Zusätzliche Informationen

    GOR007042804
    9780071462044
    007146204X
    The Houdini Solution Ernie Schenck
    Ernie Schenck
    Gebraucht - Sehr Gut
    Broschiert
    McGraw-Hill Education - Europe
    20061016
    256
    N/A
    Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
    Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.