This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.