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Strategic Management Frank Martin

Strategic Management von Frank Martin

Strategic Management Frank Martin


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Strategic Management Zusammenfassung

Strategic Management: Awareness and Change Frank Martin

This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow's business world.

Über Frank Martin

John Thompson is Emeritus Professor of Entrepreneurship at the University of Huddersfield and a Visiting Professor of Social Entrepreneurship at Anglia Ruskin University. He has previously been a Visiting Professor in Australia, New Zealand and Finland. He is a member of the Executive Committee of The Case Centre and works with a number of other charities. His published work spans both strategy and entrepreneurship, and in 2009 he received the Queen's Award for Enterprise Promotion. Frank Martin has over 25 years' experience teaching business strategy and entrepreneurship principally at the University of Stirling where he held the position of Senior Teaching Fellow in Entrepreneurship in Business and Organization. In addition, he has held the position of a Senior Honorary Research Fellow at the Adam Smith Business School at the University of Glasgow and a senior external examiner in business strategy at Henley Business School. Jonathan M. Scott is Senior Lecturer in Innovation and Strategy at the University of Waikato, Tauranga, New Zealand. He has been a visiting Research Fellow at the University of Turku, Finland and at Waikato Management School, New Zealand. His research interests include access to finance for SMEs, and he has published a number of articles in leading academic journals.

Inhaltsverzeichnis

Part 1: Understanding strategy and strategic management 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part 2: Analysis and positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition Part 3: Strategy development 7. Introducing culture and values 8. Creating and formulating strategy: alternatives, evaluation and choice 9. Strategic planning 10. Strategic leadership and intrapreneurship: towards visionary leadership? Part 4: Strategic growth issues 11. Strategic control and measuring success 12. Strategic growth: domestic and/or international? 13. Failure, consolidation and recovery strategies Part 5: Strategy implementation 14. Strategy implementation and structure 15. Leading change 16. Managing strategy in the organization 17. Final thoughts and reflections: the practice of strategy

Zusätzliche Informationen

GOR009480989
9781473726338
1473726336
Strategic Management: Awareness and Change Frank Martin
Gebraucht - Sehr Gut
Broschiert
Cengage Learning EMEA
2017-03-09
N/A
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