Words have great power. They shape our thoughts and behaviour, and influence how others see us and react to us. This book contains words and phrases which everyone can use with a view to becoming more popular, more persuasive and more powerful in their business and social conversations. Each of the 50 chapters introduces a different technique which readers can use to upgrade their language, improve their business and personal skills, and strengthen their relationships. The book shows how weak, ineffective words and phrases can be replaced with more potent, positive ones which can change other people's perceptions and reactions.