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The Economics of Information Technology Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology von Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology Hal R. Varian (University of California, Berkeley)

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Zusammenfassung

A concise and accessible review of some of the important economic factors affecting information technology industries. An ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

The Economics of Information Technology Zusammenfassung

The Economics of Information Technology: An Introduction Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

Über Hal R. Varian (University of California, Berkeley)

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley. Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1. Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

Inhaltsverzeichnis

List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.

Zusätzliche Informationen

GOR005863476
9780521605212
0521605210
The Economics of Information Technology: An Introduction Hal R. Varian (University of California, Berkeley)
Hal R. Varian (University of California, Berkeley)
Raffaele Mattioli Lectures
Gebraucht - Sehr Gut
Broschiert
Cambridge University Press
2004-12-23
114
N/A
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