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Strategic Marketing Management Helen Meek

Strategic Marketing Management von Helen Meek

Strategic Marketing Management Helen Meek

€7,39
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Zusammenfassung

Includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. This title is co-written by the CIM Examiner for the Strategic Marketing Management module.

Strategic Marketing Management Zusammenfassung

Strategic Marketing Management: 2003-2004 Helen Meek

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Strategic Marketing Management Bewertungen

The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College

Über Helen Meek

By Mrs. Helen Meek and Mr. Richard Meek

Inhaltsverzeichnis

Preface; Market-led planning and the strategic marketing process; External analysis; Internal analysis; Auditing tools; Financial analysis and techniques for developing a view of the future; Strategic intent; Creating strategic advantage; Developing a specific competitive position; Implementation and control; Appendices - Guidance on examination preparation; Answers and debriefings; Curriculum information and reading list; Index.

Zusätzliche Informationen

GOR002151837
9780750659659
0750659653
Strategic Marketing Management: 2003-2004 Helen Meek
Helen Meek
CIM Coursebook
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
20030701
304
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.