Problem solving tools to solve any business challenge.
Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.
Hugely practical, gives you powerful new ways to think... a godsend for cracking business challenges
Dean Lamble, Managing Director, SunLife
Gets my vote for the most compelling business book of the last decade... a real game-changer.
Jason Longley, Head of Business Development at ACE
Everyone who's serious about taking their business forward should read this book.
Paul Handley, Strategy Partner, Tangible
Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.
He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.
About the author
Introduction
Problem solving solved
Part I INSIGHT
Introduction
Where your brain is going wrong
Part II INNOVATION
Introduction
i. Think bigger
ii. Think like another
iii. Be contrary
iv. Be constrained
v. Choice architecture
vi. Old + old = new
vii. Reverse engineering
viii. Sidestep the issue
ix. Random insertion
x. Interrogate and extrapolate
xi. Solve something simpler
xii. Combine and redefine
Part III INSPIRATION
Introduction
1. Preparation
2. Generation
3. Development
4. Implementation
In conclustion: a better answer
Recommended reading
Index