EAT is a diet book in the flexible spirit of Mireille Guiliano's French Women Don't Get Fat or Michael Pollan's The Food Rules: it doesn't dictate quantities, portion sizes or verboten foods. Instead, it intelligently and persuasively lays out the ten simple rules anyone can internalize and follow in any situation for stress-free weight loss and lifetime maintenance. Dr. Ian's rules are straightforward and simple: once a reader understands why whole wheat bread is almost nutrition-free, but whole grain bread is a magic food; why soda - both regular and diet - can sabotage any diet; why diet food may be having a distinctly nondietetic effect, EAT will become their bible. Fans everywhere will ask each other: You look thinner - are you doing EAT?