This sleek guide combines the wit of Glenn O'Brien's How to be Man, with the style and tone of cult fashion magazine Fantastic Man. With tips on everything from dating to careers, it will appeal equally to the twenty-something Urban Outfitters fan as the established career man, who shops at Mr Porter and has his sights set on that corner office. Combining quirky two-colour illustrations with tips, facts and famous quotes, The Modern Man Guide delivers serious advice in a witty, cheeky tone - more like talking to your cool best friend than listening to a lecture from your dad. Divided into six key areas of style, grooming, food & drink, work, leisure and dating, it's a cheat's guide to everything the modern man needs to be his best. Topics like fashion, career advice or choosing the right wine are often dry and boring. While other men's guides take themselves too seriously and end up turning the reader off, this book engages with it's cheeky, irreverent voice.