James Collins and Jerry Porras have examined eighteen exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Procter & Gamble, and compared each with one of its closest but less successful competitors, in order to discover just what has given it the edge over its rivals. What they found out about success and management styles can be learnt and applied by the vast majority of managers at all levels. The new final chapter looks at the implications of the internet - Built to Flip.