This book sets out to show how companies can flourish in foreign markets, an aspect of business that will be of great relevance after 1992. The ideas in the book are based on the experiences of the author, whose company, Allied Industrial Designs, began in a London flat and now has offices in London, Coventry, Paris, New York, San Francisco, Singapore and Tokyo. The book is written in a lighthearted style and describes the mistakes that the author made as well as his successes.