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Guerrilla Marketing for Job Hunters 2.0 Jay Conrad Levinson

Guerrilla Marketing for Job Hunters 2.0 von Jay Conrad Levinson

Guerrilla Marketing for Job Hunters 2.0 Jay Conrad Levinson

Zustand - Gut
Nicht auf Lager
Gut

Zusammenfassung

An updated field manual for guerrilla job hunters Guerrilla Marketing for Job Hunters 2. 0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired.

Guerrilla Marketing for Job Hunters 2.0 Zusammenfassung

Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Jay Conrad Levinson

An updated field manual for guerrilla job hunters Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent. Jay Conrad Levinson (DeBary, FL) is the Chairman of Guerrilla Marketing International, as well as the author of the bestselling Guerrilla Marketing series of books. David E. Perry (Ottowa, ON, Canada) is Managing Partner of Perry-Martel International, a top executive search, recruiting, and placement firm.

Über Jay Conrad Levinson

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States-as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising. He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

Inhaltsverzeichnis

Foreword by Darren Hardy. Acknowledgments. Warning. Introduction. Chapter 1: Why You Need to Become a Guerrilla Job Hunter. The New Global America. PART I YOUR GUERRILLA MIND. Chapter 2: Personal Branding Guerrilla Style. Shape Up Your Brand with Attitude. Chapter 3: Your Guerrilla Job-Hunting Strategy. Think Like a General-Work Like a Sergeant. Chapter 4: Your Research Plan. Research: The Guerrilla's Competitive Edge. PART II WEAPONS THAT MAKE YOU A GUERRILLA. Chapter 5: Resume Writing and Cover Letter Boot Camp. How to Overhaul Your Personal Marketing Materials. Chapter 6: Twenty-First Century Digital Weapons. If You Build It, They Will Come for You ... Chapter 7: Recruiternomics 2.0. How to Work Your Job Search Commandos. PART III TACTICS THAT MAKE YOU A GUERRILLA. Chapter 8: Guerrilla Networking. A Radical Approach. Chapter 9: Fearless Warm Calling. A Fresh Alternative. Chapter 10: Creative Ways to Find a Job. Breakthrough Strategies. PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN. Chapter 11: 3 Sample Campaigns. The Force Multiplier Effect in Action. Chapter 12: Hand-to-Hand Combat. Winning the Face-to-Face Interview. Chapter 13: Negotiating the Deal. How to Bargain with Confidence. Chapter 14: Ready Aye Ready. Bonuses. Appendix 1: Call Logs. Appendix 2: eXtreme(t) Makeover Resume Samples. Appendix 3: Compensation Checklist. About the Authors. Index. Free Job-Search Resources.

Zusätzliche Informationen

CIN0470455845G
9780470455845
0470455845
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Jay Conrad Levinson
Jay Conrad Levinson
Gebraucht - Gut
Broschiert
John Wiley and Sons Ltd
2009-07-14
368
N/A
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