The average person is exposed to some 3,000 overt advertising messages a day - not counting more subtle efforts like branded t-shirts, product placements, and public relations-generated news stories. And while consumers are becoming increasingly adept at tuning out the clutter, the media that carries it - newspapers, television, radio, Internet, billboards - are charging more and more to deliver weaker and weaker results.

A portfolio of proven tactics and strategies that businesses large and small can put to work immediately, StreetFighter Marketing Solutions offers up ideas as sophisticated as twenty-first century data-mining and as basic as remembering that if you motivate customers to call you, you'd better have someone who knows how to sell picking up the phone. Smart, practical and easy-to-understand, Street Fighter MarketingSolutions offers a blueprint for developing, rolling out, and maintaining marketing programmes that get provable results.