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Airline Jerald R. Smith

Airline von Jerald R. Smith

Airline Jerald R. Smith

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Zusammenfassung

Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy.

Airline Zusammenfassung

Airline: A Strategic Management Simulation: United States Edition Jerald R. Smith

Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

Inhaltsverzeichnis



1. The Decision-Making Process.

History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.



2. Decision Information.

Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.



3. Values for Your Beginning Position.

Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.



4. Incidents.


5. Entering Decisions on the Student Disk.

Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.



6. Management Audit and Stockholders' Report Peer Evaluations.

Peer Evaluation.



7. Mid-Continent Airline Case.


8. Decision and Analysis Forms.

Decision Forms.

Zusätzliche Informationen

GOR002953354
9780130654885
0130654884
Airline: A Strategic Management Simulation: United States Edition Jerald R. Smith
Jerald R. Smith
Gebraucht - Sehr Gut
Broschiert
Pearson Education (US)
20011116
120
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.