'Excellent' - Jack Faris, CEO, National Federation of Independent Business. 'A breakthrough' - Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins. Do-it-yourself Playbook shares insider secrets for scoring positive publicity. Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In How to Be Your Own Publicist, PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention.With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz - targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: zero in on the newsworthy aspects of your business; craft and distribute an effective news release; create a captivating press kit that won't get dumped in the circular file; and, maximize your publicity efforts with a far-reaching online campaign. Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige.Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in How to Be Your Own Publicist can make you a success.