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Corporate Communication Joep P. Cornelissen

Corporate Communication von Joep P. Cornelissen

Corporate Communication Joep P. Cornelissen

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Zusammenfassung

The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

Corporate Communication Zusammenfassung

Corporate Communication: A Guide to Theory and Practice Joep P. Cornelissen

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.

With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Communication Bewertungen

The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen's ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read. -- Professor W. Timothy Coombs
This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication. -- Leena Louhiala-Salminen
Cornelissen's Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates' knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future -- Bradley J. Wilson * CrossMark *

Über Joep P. Cornelissen

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Inhaltsverzeichnis

PART 1 - Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment PART 2 - Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation PART 3 - Corporate Communication In Practice Chapter 6: Communication Strategy Chapter 7: Research and Measurement PART 4 - Specialist Areas in Corporate Communication Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication PART 5 - New Developments In Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Zusätzliche Informationen

CIN1473953707VG
9781473953703
1473953707
Corporate Communication: A Guide to Theory and Practice Joep P. Cornelissen
Joep P. Cornelissen
Gebraucht - Sehr Gut
Broschiert
SAGE Publications Ltd
20170206
336
N/A
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