Acknowledgments xi
Introduction xv
Part I: Conditions for Prime Movership
1 Value-creating Capabilities 7
The Anatomy of Value Creation 12
The Offering: the Case of an Auction House 20
Operational Capabilities 24
2 Focus on Learning 31
Digital Convergence and Learning 34
Learning in Communities 39
The Impact of Digital Convergence on Offerings and Capabilities 43
Learning Contexts 47
The Nature of Creative Work 53
3 Orchestrating Leadership 59
Alternative Orchestration Strategies 65
Orchestrating Leaders 71
The Orchestration Arena 79
Part II: Learning Contexts
4 Information Acquisition 89
Securing Seamless Information Transmission 95
Recouping Investments by Shifting Focus from Consumers to Carriers 101
Leadership Implications - The Value of an Orchestration Platform 106
5 Problem Solving 111
Leadership Implications - Institutionalizing Collective Regional Knowledge Building 120
6 Co-experiencing 125
Composing, Orchestrating, and Contemplating 134
Leadership Implications - Experience Provision as a Tool to Drive Change 136
7 Insight Accumulation 141
The Central Tenets of the Linux Philosophy - Sharing Information and Having Fun 145
Leadership Implications - Learning-Based Customer Segmentation 150
8 Transitional Objects 155
Supporting Learning with Transitional Objects 157
Information Acquisition and Transitional Objects 159
Problem Solving and Transitional Objects 161
Co-Experiencing and Transitional Objects 163
Insight Accumulation and Transitional Objects 164
Appropriate Transitional Objects in Different Learning Contexts 166
Part III: Building Capabilities
9 Core Resources 173
Excellence in Execution - Building a Superior Supply Chain Strategy 175
The Influence of Digital Convergence on the Cell-Phone Market 179
Who Will Own the Customer? 182
Leadership Implications - Industry Mapping 187
10 Offering Concepts 191
Leadership Implications - Balancing Efficiency and Creativity 202
11 Customer Interactions 207
A Historical Preview of Customer Communities 211
Embodied Values as Nurturers of Customer Communities 217
Leadership Implications - Co-Aligning the Strategy with Major Customers 223
12 Value Constellations 227
The Evolving Nature of Communities 238
Ethos - the Glue of a Resource Community 240
Leadership Implications - Building New Value Constellations 243
13 the Iocc Framework 247
The IOCC Framework 255
Part IV: the Leader as Orchestrator
14 the Leader as Conductor 265
Conducting an Orchestra: Instilling Disciplined Creativity 266
Orchestrating Based on Power or Knowledge? 273
The Game Plan 278
15 the Leader as Architect 281
Architecture Shaping its Environment 288
Operational Architecture 289
16 the Leader as Auctioneer 299
Information Architecture 310
17 the Leader as Promoter 315
Social Architecture 323
The Orchestration Architecture 324
18 Thriving, Aware, and Engaging 331
Characterizing an Orchestrator 344
Epilogue 355
The Business Idea 355
The Business Leader as Statesman 357
Orchestration and the World of People 359
Notes 365
References 375
Index 385
