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Principles of Retailing John Fernie (Heriott-Watt University, UK.)

Principles of Retailing von John Fernie (Heriott-Watt University, UK.)

Principles of Retailing John Fernie (Heriott-Watt University, UK.)

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Zusammenfassung

Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field by taking an international/pan-European approach.

Principles of Retailing Zusammenfassung

Principles of Retailing John Fernie (Heriott-Watt University, UK.)

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

Über John Fernie (Heriott-Watt University, UK.)

John Fernie is Professor of Retail Marketing and Head of School of Management and Languages at Heriot-Watt University, Scotland. He was previously Professor of Retailing & Logistics and also Director of the Institute for Retail Studies at the University of Stirling. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics and the internationalisation of retail formats. He is editor of the International Journal of Retail & Distribution Management, published by Emerald, and received the prestigious award of Editor of the Year in 1997 in addition to Leading Editor awards in 1994 and 1998 and 2000. He is on the editorial board of the Journal of Product and Brand Management, also published by Emerald. He is an active member of the Institute of Logistics & Transport and the Chartered Institute of Marketing in the UK as well as holding office in the American Collegiate Retail Association. In 2001 he became a member of the Logistics Directors Forum, a group of leading professionals in supply chain management and logistics in the UK

Inhaltsverzeichnis

The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice; The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people; Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail selling; Merchandising and display; retail security; Organizational communication.

Zusätzliche Informationen

GOR003792110
9780750647038
0750647035
Principles of Retailing John Fernie (Heriott-Watt University, UK.)
John Fernie (Heriott-Watt University, UK.)
Gebraucht - Gut
Broschiert
Taylor & Francis Ltd
20030623
394
N/A
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