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Strategy: Analysis and Practice John McGee

Strategy: Analysis and Practice von John McGee

Strategy: Analysis and Practice John McGee

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Zusammenfassung

Suitable for students studying strategic management, corporate strategy or business policy modules, this book provides students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels.

Strategy: Analysis and Practice Zusammenfassung

Strategy: Analysis and Practice John McGee

The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules.

The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making.

The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.

Über John McGee

David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.

Inhaltsverzeichnis

1- Introduction to Strategy2- Systems Model and Strategy MapPart 1- Strategic Analysis3- The Microeconomics of Strategy4- The Macroeconomics of Strategy5- Competitive Strategy: The Analysis of Strategic Position6- Competitive Strategy: The Analysis of Strategic Capability7- The Competitive Environment8- Corporate Strategy: Adding Value in Multi-Business Firms9- Global Strategies and International AdvantagePart 2- Strategic Implementation10- Organisational Models and Approaches to Strategy11- Risk, Uncertainty and Strategy12- Strategic Decision Making: Process Analysis13- Strategic Decision Making: Managing Strategic Change14- Strategy as Knowledge: Innovation and LearningPart 3- Strategic Performance15- Strategy and Corporate Governance16- Analyzing and Measuring Strategic PerformanceLong Case Section

Zusätzliche Informationen

GOR002779481
9780077126919
0077126912
Strategy: Analysis and Practice John McGee
John McGee
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
2010-08-16
820
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.