Perfect Pitch Jon Steel

Name: Perfect Pitch von Jon Steel
SKU: 9780471789765
Price: 6.69 EUR
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Perfect Pitch Jon Steel

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Zusammenfassung

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

Perfect Pitch Zusammenfassung

Perfect Pitch: The Art of Selling Ideas and Winning New Business Jon Steel

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Perfect Pitch Bewertungen

"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

Über Jon Steel

JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(r)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.

Inhaltsverzeichnis

Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor's Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author.

Zusätzliche Informationen

Sku

GOR001782635

ISBN 13

9780471789765

ISBN 10

0471789763

Titel

Perfect Pitch: The Art of Selling Ideas and Winning New Business Jon Steel

Autor

Jon Steel

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

John Wiley & Sons Inc

Datum

2006-10-18

Anzahl der Seiten

288

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.