Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Teach Yourself Marketing Jonathan Gabay

Teach Yourself Marketing von Jonathan Gabay

Teach Yourself Marketing Jonathan Gabay

€5.19
Zustand - Gut
Nur noch 1
Gut
SerienTybu

Zusammenfassung

- Do you want to understand the fundamental principles of marketing? - Do you need to promote your business, product or organisation better? - Are you looking for more creative marketing ideas?

Teach Yourself Marketing Zusammenfassung

Teach Yourself Marketing Jonathan Gabay

Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive jargon buster section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.

Teach Yourself Marketing Bewertungen

an excellent introduction -- Marketing Direct 20030801

Über Jonathan Gabay

J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.

Inhaltsverzeichnis

The tools of the trade; shaping your marketing plan; the cost of marketing; identifying needs; some of the greatest imaginative thinkers; brainstorming; under the miscroscope - taking a closer look at your business; image is everything; branding in action; going on face values (imaginative design); generating demand; some inspire naturally - the rest use a PR consultant; direct response - from junk mail to jump marketing; from e-commerce to intelligent commerce; which agency is right for you?; sales and marketing - made for each other; the future - it's in your hands. Appendices: typical marketing production times; speak easy - jargon buster; useful contacts; recommended reading; recommended marketing courses.

Zusätzliche Informationen

GOR002939937
9780340859469
0340859466
Teach Yourself Marketing Jonathan Gabay
Jonathan Gabay
Tybu
Gebraucht - Gut
Broschiert
John Murray Press
20030328
256
null null null null null null null null null null
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.