In 1935, William Lyons' new company, SS Cars Limited, launched a range of cars, the Jaguar. Later adopted by the company, the name became known for luxury saloons and sports cars noted for their style, performance and good value. This Album details with the early work of Lyons and his partner, William Walmsley; from the original Swallow sidecars and car bodies, including the Austin Seven Swallow and the Standard Swallow, and the progress made by Lyons with his own business.