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Global Strategic Management Kamel Mellahi

Global Strategic Management von Kamel Mellahi

Global Strategic Management Kamel Mellahi

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Zusammenfassung

Useful for International and Global Strategy course, this text aims to offer a global perspective on strategy. It covers topics such as corporate social responsibility and new technologies. It provides both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India.

Global Strategic Management Zusammenfassung

Global Strategic Management Kamel Mellahi

Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.

Über Kamel Mellahi


Dr. Kamel Mellahi is Lecturer in Strategic Management at Loughborough University Business School. Prior to this he was Senior Lecturer in Management. Dr. Jedrzej George Frynas is Lecturer in International Management, University of Birmingham and prior to this was Senior Lecturer in International Business, University of Coventry. Paul Finlay is Professor of Strategic Information Systems at Loughborough University Business School. Prior to this he was Senior Lecturer in Management Sciences at Loughborough University, Senior Scientific Officer at the Defense Operational Analysis Establishment, and Operational Research Manager and Project Manager with BAT Industries.

Inhaltsverzeichnis

PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Corporate Social Responsibility and Stakeholder Analysis; 5. Analysis on the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 6. Managing the Internationalization Process; 7. International Strategic Alliances: Partnership and Cooperation; 8. The Subsidiary-level Strategy; 9. Headquarter-level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 10. Global Structures and Designs; 11. Global Management of Change; 12. Global Strategic Control

Zusätzliche Informationen

GOR003223831
9780199266159
0199266158
Global Strategic Management Kamel Mellahi
Kamel Mellahi
Gebraucht - Sehr Gut
Broschiert
Oxford University Press
2005-03-31
416
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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