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Ding Dong! Avon Calling! Katina Manko (Independent scholar, Independent scholar)

Ding Dong! Avon Calling! von Katina Manko (Independent scholar, Independent scholar)

Ding Dong! Avon Calling! Katina Manko (Independent scholar, Independent scholar)


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Zusammenfassung

This first history of Avon traces the direct sales company's growth from its earliest days into an international corporation that operates in more than 60 countries and has had more than 4 million female representatives.

Ding Dong! Avon Calling! Zusammenfassung

Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated Katina Manko (Independent scholar, Independent scholar)

The Avon Lady acquired iconic status in twentieth century American culture. This first history of Avon tells the story of a direct sales company that was both a giant in its industry and a kitchen-table entrepreneurial venture. With their distinctive greeting at the homes across the country--Ding Dong! Avon Calling!--sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financially independent in a respectable profession while selling Avon's wares to friends, family, and neighborhood networks. Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit. Founded in the late nineteenth century, Avon grew into a massive international direct sales company in which millions of ambassadors of beauty sat in their customers' living rooms with a sample case, catalogue, and a conversational sales pitch. Avon was unique in American business history for its reliance on women as representatives, promising them not just sales positions, but a chance to have a business of their own. Being an Avon Lady avoided the stigma that was often attached to middle-class women's work outside the home and enabled women to maintain the delicate balance of work and family. Drawing for the first time on company records she helped acquire for archives, Katina Manko illuminates Avon's inner workings, uncovers the lives of its representatives, and shows how women slowly rose into the company's middle and upper management. Avon called itself The Company for Women and championed its high flyers, but its higher echelons remained dominated by men well into the 1990s. Avon is more than perfumes and toiletries, but a brand built on women knocking on doors and chatting up neighbors. It thrived for more than a century through the deceptively simple technique of women directly selling beauty to women at home.

Ding Dong! Avon Calling! Bewertungen

Manko details Avon's history from its origins as the California Perfume Company through its expansion in the 20th century....For most, Avon was not a career but a small supplement to their household economies. Manko differentiates the experiences of the women who made up the direct sales force, most of whom worked for Avon less than two years, offering profiles of women who rarely served as company executives until after the sexual revolution. Using their social networks to sell beauty products door-to-door, middle-class women were able to enter the labor force without challenging traditional stances on women's work. The book also explores Andrea Jung's appointment as CEO and the corporate charity initiatives she instituted to support women with breast cancer and anti-domestic violence causes....Useful for business or gender studies programs. * Choice *
Katina Manko's thoroughly researched and deftly written book on Avon products presents a fresh take on the beauty and fashion industry, one that breaks with and demystifies the cliches of the past. [...] Manko's nuanced tale of a company, an industry and a group of women evolving over time will make a lasting contribution to our understanding of how economics and gender typically play out. If we are to build a distinctively gendered theory of economics from which to understand women's disadvantages and to fight for their financial liberty, books like this are essential. * Linda Scott, The Guardian *
Ding Dong! Avon Calling! is a lively and informative account of a firm that sold women cosmetics and promised them entrepreneurial independence. By taking Avon Ladies seriously as economic actors, Katina Manko reveals the nuances and complexities of gender, race, and enterprise, challenging our very notion of what counts as a business. Anyone interested in the economic history of the twentieth century must read this book. * Wendy Gamber, Indiana University *
Manko skillfully combines deep archival research and personal narratives to provide a nuanced study of how Avon gave women the opportunity to earn money and assume corporate responsibilities, yet retained a gendered culture which reserved top management for men. * Geoffrey Jones, author of Beauty Imagined: A History of the Global Beauty Industry *
In this thoroughly researched and beautifully written book, Katina Manko deftly weaves together the history of an iconic American company with that of the women sales agents who helped build it. Equal parts business, social, and women's history, Manko unravels the larger story of women's growing need and desire for an income throughout the twentieth century and the ways in which direct sellingDLmarketed as a form of entrepreneurshipDLenabled them to simultaneously stay within gender norms of motherhood while also moving beyond them into the wider world of business enterprise. * Debra Michals, Merrimack College *
Katina Manko's Ding Dong! Avon Calling! is a compelling business history of the steady rise and the rapid fall of a direct-sales colossus. An American company created by a man and managed by men, Avon enlisted an army of middle-class white women to sell its products and image to other middle-class white women. Its business model was based on women's need and desire to function simultaneously in commerce and in the home. Manko describes a business culture built upon the suspect notion of women as independent contractors, leaving open the question of whether such a model was supportive or exploitative. In the age of Uber, Manko has given us a piquant exploration of the blurred lines between owners, managers, sub-contractors, and female working stiffs. * Mary A. Yeager, University of California, Los Angeles *

Über Katina Manko (Independent scholar, Independent scholar)

Katina Manko is an independent scholar specializing in US women's history. She has taught at Bard College, Ramapo College, and Merrimack College, and currently teaches History for the Yeshiva University High School for Girls. She lives in New York City.

Inhaltsverzeichnis

Acknowledgments Introduction Chapter 1: David McConnell and the California Perfume Company, 1890-1929: Direct Sales Strategy and Structure Chapter 2: Now You Are In Business For Yourself: Representatives, Gender, and Business, 1890-1929 Chapter 3: The Work and Business Culture of California Perfume Company Traveling Agents, 1890s-1930s Chapter 4: The Dawn of a New Era: Introducing Avon Products and a Depression-proof Business Strategy Chapter 5: The Men and Women of Avon: Creating New Corporate Territories, 1936-1946 Chapter 6: Ding Dong! Avon Calling!: Selling Women's Economic Personality in Post-War America Chapter 7: Women of Enterprise: Avon and the Women Who Wanted it All Epilogue Notes Index

Zusätzliche Informationen

GOR012027557
9780190499822
0190499826
Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated Katina Manko (Independent scholar, Independent scholar)
Gebraucht - Sehr Gut
Gebundene Ausgabe
Oxford University Press Inc
2021-10-28
336
N/A
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