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What You Need to Know about Starting a Business Kevin Duncan

What You Need to Know about Starting a Business von Kevin Duncan

What You Need to Know about Starting a Business Kevin Duncan

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Zusammenfassung

The next instalment in Capstone s brand new business series What You Need to Know About These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet.

What You Need to Know about Starting a Business Zusammenfassung

What You Need to Know about Starting a Business Kevin Duncan

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?

Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:
- How you'll know if you've got a good idea
- The practicalities of setting up a company
- How to manage the money
- How to sell what you do
- How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon's Den full of confidence.

Introduction

Chapter 1 - The Idea

Chapter 2 - The Business Plan

Chapter 3 - Systems, Tools and Legalities

Chapter 4 - Money

Chapter 5 - Sales & Marketing

Chapter 6 - People

Chapter 7 - Growth and Staying Power

Chapter 8 - Lifestyle

What You Need to Know about Starting a Business Bewertungen

'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011. '...summarises all the essential information you need to start your own business into a concise and easy--to-read book.' (Flybe, January 2012)

Über Kevin Duncan

Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange.

Inhaltsverzeichnis

Introduction 1 1 The Idea 7 2 The Business Plan 37 3 Laws and Systems 63 4 The Money Bit 81 5 Sales and Marketing 105 6 People 135 7 Growth and Durability 157 8 Lifestyle Matters 177 Index 205

Zusätzliche Informationen

GOR003949516
9780857082046
0857082043
What You Need to Know about Starting a Business Kevin Duncan
Kevin Duncan
Gebraucht - Sehr Gut
Broschiert
John Wiley and Sons Ltd
2011-08-19
216
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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