Taking you step-by-step through each stage of the start-up process, this comprehensive guide will not only help you get your online venture off the ground, but also teach you how to make it a success. It's crammed with practical advice from people who've been there and done it, including clothing site ASOS, moneysupermarket.com and the eponymous Google, as well as a number of smaller sites. It's easy to read and covers all the key issues to help make your online venture thrive. We guide you through crucial aspects of starting up, including: What it's really like to run a business online; How do you actually make money?; What technical equipment you'll need, and where to find it; What licenses you need and how to get them; Finding good suppliers; Using search engines and marketing your site; How to make sure customers return. Startups.co.uk is the UK's most popular website for small businesses. Launched by a successful entrepreneur, it has been helping people start their own business since 2000, and now assists over 300,000 people every year. One of its most popular features are its short guides to setting up a specific business which have been expanded in these stand-alone books.