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Event Marketing Leonard H. Hoyle

Event Marketing von Leonard H. Hoyle

Event Marketing Leonard H. Hoyle

Zustand - Sehr Gut
Nicht auf Lager
Sehr Gut

Zusammenfassung

The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.

Event Marketing Zusammenfassung

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Leonard H. Hoyle

Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.

Über Leonard H. Hoyle

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Inhaltsverzeichnis

Foreward. Preface. Introduction to Event Marketing. Event Promotion, Advertising, and Public Relations. Electronic Event Marketing Strategies. Funding the Event Marketing Program. Marketing Association Meetings, Conferences, Events, and Expositions. Marketing Corporate Meetings, Products, Services, and Events. Marketing Festivals, Fairs, and Other Special Events. Trends in Event Marketing. Appendix A: Selling Summerville's Celebration to the Press. Appendix B: Resources. References. Index.

Zusätzliche Informationen

CIN047140179XVG
9780471401797
047140179X
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Leonard H. Hoyle
Leonard H. Hoyle
The Wiley Event Management Series
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley and Sons Ltd
2002-06-12
256
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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