Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Competitive Marketing Strategy for Europe Linden Brown

Competitive Marketing Strategy for Europe von Linden Brown

Competitive Marketing Strategy for Europe Linden Brown

€5,69
Zustand - Sehr Gut
Nur noch 1
Sehr Gut

Zusammenfassung

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

Competitive Marketing Strategy for Europe Zusammenfassung

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Linden Brown

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Über Linden Brown

Author Malcolm McDonald: Until 2003, Malcolm was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval.

Inhaltsverzeichnis

Competitive Marketing Strategy: Concepts and Applications.- Low Cost, High Differentiation Strategies.- Low Cost, Low Differentiation Strategies.- Strategies for Positioning as a Major Force in the Market Growth.- Strategies for the Niche Competitor.- Competitive Marketing Strategy.- Experience Use of Case Studies to Enhance Learning.- Bibliography.

Zusätzliche Informationen

GOR003650608
9780333613511
0333613511
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Linden Brown
Linden Brown
Gebraucht - Sehr Gut
Broschiert
Bloomsbury Publishing PLC
1994-05-06
384
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.