From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black and white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! I only hope that we never lose sight of one thing - that it was all started by a mouse. - Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognisable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to , a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.