Here is the essential guide to how managers should adapt their businesses to the digital revolution. Written by a journalist who was the driving force behind the shift from print to digital in the Financial Times newsroom, the book offers many examples of how to change mindsets and work practices - and keep employees on board. Lionel Barber, Editor of the Financial Times 2005-2020 Digital transformation is adaunting challenge. This wise, expert and supremely practical guide is an invaluable aid to navigating the nitty gritty of pushing digital change into the heart of your organisation. If you need to know where lean stops and agile starts, and how to craft a vision that truly heralds change this is the book for you. Highly recommended. Prof. Dr Lucy Kueng, Digital Transformation Expert, Senior Fellow Reuters Institute, Oxford University This is an ideal guide for anyone working in an industry where change is the only constant. Drawing on the experiences and advice of those who've been therebefore, it takes the mystery out of transformation showing the way to success in a digital world. Liz Hannam, Head of News, ITV News Central Going Digital is an essential survival kit in our journey of a constantly changing environment, giving the reader the inside and real view from champions behind the scenes sharing their tips on how to drive change at companies. It will become your bedside book. Berta Merelles, Senior Director at BTS Global Consultancy This book frames and filters that bigger dataset helping to benchmark one's own experience with examples from peers who faced similar challenges. Its value lies there, providing an understanding on how they responded and what succeeded, helping to lay out your own tailored approaches to these relatable problems. This book serves that practical purpose. It was a great read and I was pleased to find out how many of the experiences paralleled what I had also encountered these past 18 months. It felt immediately like a validation that my journey was not uncommon and that I could learn something of value to my aspirations through the anecdotes of others. James Murray, Co-founder and Chief Engineer atOffworld.ai
