Mark McCormack, founder of the sports-marketing industry, reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The final chapter is in "test" form, so that readers can assess their own progress. McCormack is the author of "What They Don't Teach You at Harvard Business School".