Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business. Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featured at the start of every chapter to highlight to students the implications and applications of the topic they are about to study, Sam and his business provide consistency and connection. As we follow the case study, all the topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies. An Online Resource Centre accompanies the text book and includes: For Students: Flashcard glossary Multiple choice questions Additional practice questions with answers Tables from the text For Lecturers: Solutions to end-of-part case studies Additional end-of-part case studies (with solutions) Assessment guide PowerPoint presentations Test bank