Design is the single most important reason for the success of photographs. The greatest possible improvement that any course of instruction can stimulate is the ability to see potential pictures and to be aware of the choices available in organizing the image. The image is about how to see good photographs. Equipment is kept at a subsidiary level in the image. This book explores ways of composing the shot within the frame, the basics of design, and the many means of directing the focus of attention. Problem subjects can also be tackled by applying a well-trained eye rather than extra equipment or tricks, and practical instruction is given in this. Finally, the distinction is made between the major stylistic treatments. Throughout the book is a carefully worked out series of practical exercises with examples which are discussed in detail.