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Small Business Management Michael Murphy

Small Business Management von Michael Murphy

Small Business Management Michael Murphy

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Zusammenfassung

Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education.

Small Business Management Zusammenfassung

Small Business Management Michael Murphy

Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education. Small Business Management takes a rigorous academic approach, clearly explaining the latest thinking on the subject.

Inhaltsverzeichnis

PART 1: Key Issues in Small Business Studies. The Nature of Small Business Studies. Small Business Start-up. PART 2: Financing Small Business. Small Firms and the Banks. David Perryman's Business Plan. David Perryman: Business Plan Analysis. J & D (Newcastle): Business Plan. J & D (Newcastle): Business Plan Analysis. PART 3: Marketing. Marketing and the Small Firm. An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration. PART 4: Strategic Issues. Small Firms and the Focused Factory Concept. The Focused Factory Concept: a Case Illustration. Using the Focused Factory Concept. Research and the Focused Factory Concept. A Study in the Life Cycle of a Company: Jackson & Kinross Ltd. A Case for Business Advisers: School Clothing Supplies (SCS). Small Public Sector Organisations and the Concept of Focus. The School as a Small Business: a Case Illustration.

Zusätzliche Informationen

GOR001274389
9780273616016
0273616013
Small Business Management Michael Murphy
Michael Murphy
Gebraucht - Gut
Broschiert
Pearson Education Limited
1996-09-16
304
N/A
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