Preface. Acknowledgements to Sources. Part I: Policy & Industry. 1. Battle of the Global Paradigms ( Michele Hilmes ). 2. Ownership, Organisation, and Cultural Work ( David Hesmondhalgh ). 3. The World Wide Web and the Corporate Media System ( Robert McChesney ). 4. Identifying a Policy Hierarchy: Communication Policy, Media Industries, and Globalization ( Alison Beale ). 5. The Rhetoric of Culture: Some Notes on Magazines, Canadian Culture, and Globalization ( Imre Szeman ). Part II: Place, Space, Geography. 6. Metaphors to Live by: Landscapes as Systems of Reproduction ( Don Mitchell ). 7. Hegemony, Ideology, Pleasure: Blackpool ( Tony Bennett ). 8. City of Quartz: Excavating the Future in Los Angeles ( Mike Davis ). 9. Grids of Difference: Place and Identity Formation ( Geraldine Pratt ). 10. Cosmopolitan De-scriptions: Shanghai and Hong Kong ( Ackbar Abbas ). 11. An Occupied Place ( Kathleen C. Stewart ). Part III: Gender & Sexuality. 12. Bodily Inscriptions, Performative Subversions ( Judith Butler ). 13. Missing Subjects: Gender, Power, and Sexuality in Merchant Banking ( Linda McDowell and Gillian Court ). 14. Horror and the Monstrous Feminine: An Imaginary Abjection ( Barbara Creed ). 15. Japanese Queerscapes: Global/Local Intersections on the Internet ( Mark McClelland ). 16. Get Real! Cultural Relevance and Resistance to the Mediated Feminine Ideal ( Lisa Duke ). Part IV: Ideologies. 17. The German Ideology ( Karl Marx and Friedriech Engels ). 18. Ideology ( Louis Althusser ). 19. Interpellation ( John Fiske ). 20. Becoming Dagongmei: Politics of Identities and Differences ( Pun Ngai ). 21. The Ideology and Discourse of Modern Racism ( Teun van Dijk ). 22. 9/11 and the Jihad Tradition ( Sohail H. Hashmi ). 23. The Ontology of Everyday Distraction: The Freeway, the Mall, and Television ( Margaret Morse ). 24. Nichemarketing the Apocalypse: Violence as Hard-Sell ( Ann Burlein ). Part V: Rhetoric & Discourse. 25. The Rhetoric of Hitler's "Battle" ( Kenneth Burke ). 26. Public Speech, Dance, Jokes, and Song ( John D.H. Downing ). 27. Thinking About the End of the World with Conservative Protestants ( Mark Hulsether ). 28. The Rumor Bomb: American Mediated Politics as Pure War ( Jayson Harsin ). 29. Talkin' Tupac: Speech Genres and the Mediation of Cultural Knowledge ( George Kamberelis and Greg Dimitriadis ). Part VI: Ethnicity. 30. What is Race? ( Richard Lewontin, Steven Rose and Leon Kamin ). 31. The Crisis of "Race" and Raciology ( Paul Gilroy ). 32. What is to be Gained by Looking White People in the Eye? Culture, Race, and Gender in Cases of Sexual Violence ( Sherene Razack ). 33. Fiaca and Veron-ismo ( Grant Farred ). Part VII: Identity, Lifestyle, Subculture. 34. Subculture: The Meaning of Style ( Dick Hebdige ). 35. The Goth Scene and (Sub) Cultural Substance ( Paul Hodkinson ). 36. "Why Don't You Act Your Color?": Preteen Girls, Identity, and Popular Music ( Pamela J. Tracy ). 37. Elements of Vogue ( Marcos Becquer and Jose Gatti ). 38. In Our Angelhood: Rave as Counterculture and Spiritual Revolution ( Simon Reynolds ). 39. Lowrider Style: Cultural Politics and the Poetics of Scale ( Ben Chappell ). 40. Purity and Danger ( Stephen Duncombe ). Part VIII: Consumer Culture & Fashion Studies. 41. Theories of Consumer Culture ( Mike Featherstone ). 42. Mythologies ( Roland Barthes ). 43. Fashion, Culture and the Construction of Identity ( Elizabeth Niederer and Rainer Winter ). 44. ...And Then There Was Shopping ( Sze Tsung Leong ). 45. Does Cultural Capital Structure American Consumption? ( Douglas B. Holt ). 46. Julia Learns to Shop ( Sharon Zukin ). 47. Fashion as a Culture Industry ( Angela McRobbie ). 48. Tommy Hilfiger and the Age of Mass Customization ( Paul Smith ). 49. Constructing Purity: Bottled Water and the Commodification of Nature ( Andy Opel ). Part IX: Music. 50. Just a Girl? Rock Music, Feminism, and the Cultural Construction of Female Youth ( Gayle Wald ). 51. Some Anti-Hegemonic Aspects of African Popular Music ( John Collins ). 52. Desert Dreams, Media, and Interventions in Reality: Australian Aboriginal Music ( Marcus Breen ). 53. Ubiquitous Listening ( Anahid Kassabian ). 54. The Nature/Technology Binary Opposition Dismantled in the Music of Madonna and Bjork ( Charity Marsh and Melissa West ). 55. Characterizing Rock Music Culture: The Case of Heavy Metal ( Will Straw ). 56. "Represent": Race, Space, and Place in Rap Music ( Murray Forman ). Part X: Media Studies. 57. Encoding, Decoding ( Stuart Hall ). 58. Heliography: Journalism and the Visualization of Truth ( John Hartley ). 59. The Cultural Politics of News Discourse ( Stuart Allan ). 60. Images of Citizenship on Television News: Constructing a Passive Public ( Justin Lewis, Karin Wahl-Jorgensen, and Sanna Inthorn ). 61. Unhemleich Maneuver: Self-Image and Identificatory Practice in Virtual Reality Environments ( Alice Crawford ). 62. The Phenomenon of Lara Croft ( Astrid Deuber-Mankowsky ). Part XI: Visual Culture. 63. From Missile Gap to the Culture Gap: Modernism in the Fallout from Sputnik ( David Howard ). 64. Nostalgia, Myth, and Ideology: Visions of Superman at the End of the "American Century" ( Ian Gordon ). 65. Camera and Eye ( Kaja Silverman ). 66. Re-Writing "Reality": Reading the Matrix ( Russell J.A. Kilbourn ). 67. Jackie Chan and the Black Connection ( Gina Marchetti ). 68. Stories and Meanings ( Sue Thornham and Tony Purvis ). 69. Teaching Us to Fake It: The Ritualized Norms of Television's "Reality" Games ( Nick Couldry ). Part XII: Audience, Performance, Celebrity. 70. Theories of Consumption in Media Studies ( David Morley ). 71. Reading the Romance ( Janice Radway ). 72. The Cinematic Apparatus and the Construction of the Film Celebrity ( P. David Marshall ). 73. Fan Cultures: Between 'Fantasy' and 'Reality' ( Matt Hills ). 74. Is Elvis a God? Cult, Culture, and Questions of Method ( John Frow ). 75. Serial Killing for Beginners ( Mark Seltzer ). Part XIII: Transnationality, Diaspora, Post-Coloniality. 76. The Riot of Englishness: Migrancy, Nomadism, and the Redemption of the Nation ( Ian Baucom ). 77. The Economy of Appearances ( Anna Lowenhaupt Tsing ). 78. Francophonie and the National Airwaves: A History of Television in Senegal ( Jo Ellen Fair ). 79. Discrepant Intimacies: Popular Cultural Flows in East Asia ( Koichi Iwabuchi) . 80. Contemporary Approaches to the Arts ( Greg Dimitradis and Cameron McCarthy ). 81. Conceptualizing East Asian Popular Culture ( Chua Beng Huat ). 82. Introduction to the Study of Popular Cultures ( Nestor Garcia Canclini ). 83. Brazilian Culture: Nationalism by Elimination ( Roberto Schwarz ). Index.