Name: Designing Effective Web Surveys von Mick P. Couper (University of Michigan, Ann Arbor)
SKU: 9780521717946
Price: 9.39 EUR
Availability: InStock

Designing Effective Web Surveys Zusammenfassung

Designing Effective Web Surveys Mick P. Couper (University of Michigan, Ann Arbor)

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Designing Effective Web Surveys Bewertungen

'... website designers interested in programming web surveys and those who already do will find this book useful in understanding how and why the design of these instruments matters from a survey research perspective.' Leah Melani Christian, Pew Research Center for the People and the Press

Über Mick P. Couper (University of Michigan, Ann Arbor)

Mick Couper holds a Ph.D. in sociology from Rhodes University, an M.A. in applied social research from the University of Michigan, and an M.Soc.Sc. from the University of Cape Town. He has more than twenty years of experience in the design, implementation, and analysis of survey research on a variety of topics and using many different methods. He has consulted for numerous organizations, both private and public, on all aspects of survey design and data collection. His current research focuses on survey nonresponse, self-administered surveys, and the application of technology to the survey data collection process (including CATI, CAPI, audio-CASI, IVR, and Web surveys). He is co-author of Nonresponse in Household Interview Surveys, chief editor of Computer Assisted Survey Information Collection, co-editor of Methods for Testing and Evaluating Survey Questionnaires, and co-author of Survey Methodology. He has published extensively in a variety of journals. He is a leading international expert on the design and implementation of Internet surveys and regularly teaches short courses, consults, and presents findings of research on Web survey design.

Inhaltsverzeichnis

1. The importance of design for web surveys; 2. The basic building blocks; 3. Going beyond the basics: visual and interactive enhancements to web survey instruments; 4. General layout and design; 5. Putting the questions together to make an instrument; 6. Implementing the design.

Zusätzliche Informationen

Sku

GOR004935966

ISBN 13

9780521717946

ISBN 10

0521717949

Titel

Designing Effective Web Surveys Mick P. Couper (University of Michigan, Ann Arbor)

Autor

Mick P. Couper (University of Michigan, Ann Arbor)

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Cambridge University Press

Datum

20080901

Anzahl der Seiten

416

Preise

Winner of AAPOR Book Award 2014 Winner of Choice Outstanding Academic Title 2009

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.