A guide to management in what is now becoming known as the third sector: non-profit making organizations, which are not yet run by the government. Examples include charities, the Royal Opera, the AA and the Hedgehog Preservation Society. This is an area which has grown rapidly in the last 20 years and which, though it represents less than 5% of gross domestic product, is one which wields a great deal of power and influence. This book is designed to be of interest to chief executives and senior managers in the area, though it will also be of interest to academics and consultants.