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International Retailing Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

International Retailing von Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

International Retailing Nicholas Alexander (Professor of International Marketing, Aberystwyth University)


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Zusammenfassung

International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.

International Retailing Zusammenfassung

International Retailing Nicholas Alexander (Professor of International Marketing, Aberystwyth University)

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions

International Retailing Bewertungen

This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. * Ari Hauhka, University of Vaasa, Finland *

Inhaltsverzeichnis

PART ONE: THE INTERNATIONALISATION PROCESS; PART TWO: MARKETS; PART THREE: OPERATIONALISATION; PART FOUR: CONCLUSION

Zusätzliche Informationen

GOR008045898
9780199212828
0199212821
International Retailing Nicholas Alexander (Professor of International Marketing, Aberystwyth University)
Gebraucht - Wie Neu
Broschiert
Oxford University Press
2008-10-29
396
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.