Handbook of Financial Public Relations Pat Bowman

Name: Handbook of Financial Public Relations von Pat Bowman
SKU: 9780434901821
Price: 8.99 EUR
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Handbook of Financial Public Relations Pat Bowman

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Zusammenfassung

This introductory handbook, which examines the important role of public relations as a corporate management function, has been developed both to provide management with an appreciation of public relations and to alert potential recruits to the career opportunities offered by this field.

Handbook of Financial Public Relations Zusammenfassung

Handbook of Financial Public Relations Pat Bowman

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

Inhaltsverzeichnis

Foreword Contributors Introduction 1 Media Relations 2 Investor Relations Professionals and Institutions Private Investors 3 Annual Reports 4 Internal Communication 5 Marketing Financial Services 6 Regulation of the Financial Services Industry 7 The Ethical Jungle 8 Stock Exchange Listings, Mergers and Acquisitions 9 Crisis Management 10 International Dimensions 11 The Role of Corporate Identity in Managing Change 12 Measuring Opinion 13 Consultants or In-House: Roles and Relationships Case Studies 1 London's Biggest Private Issue 2 A Watershed in Takeover Defence 3 Balancing a Company's Share Register 4 A New Identity for Akzo Further Reading Index

Zusätzliche Informationen

Sku

GOR001779355

ISBN 13

9780434901821

ISBN 10

0434901822

Titel

Handbook of Financial Public Relations Pat Bowman

Autor

Pat Bowman

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Elsevier Science & Technology

Datum

1989-07-17

Anzahl der Seiten

192

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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