A series of portraits of entrepreneurs who have turned their ideas into fortunes. Drawing on a series of in-depth seminars at Cranfield Management College, it aims to reveal the surprising vigour of Britain's post-industrial economy in an extraordinary range of fields. This study takes an in-depth look at the new trend of businessperson who has refashioned the high streets and reshaped British industry: David Bruce took on the brewing giants with Bruce's Breweries; Cecil Duckworth whose Worcester Engineering nearly went out of business during the oil crisis but survived to become a multi-million pound company; Robert Wright the airline pilot, who started his own Connectair line; Bob Payton whose passion for American food led to the opening of The Chicago Pizza Pie Factory, Rib Shacks and The Chicago Meat-Packers restaurants. There are eight such examples in this book, and the details are given of how the different individuals got their ideas in the first place, how they made them work and how they survived the bad times. All are motivated by the need to be in control of their own destinies, rather than just by money.