Coaching can make a significant and immediate impact on performance, but it is only when it is firmly embedded in the culture of an organization that it reveals its true potential. The basic principles are that: coaching means talking about real-life situations, gaining commitment to action and then reviewing the results. This guide draws out the distinctions between coaching, counselling and mentoring, and demonstrates the steps employers should take to develop coaching capability. In particular, the book examines in detail: how, when and where coaching should take place; the core skills - active listening, questioning, building trust remaining objective; common fears and other barriers to effective coaching; coaching to promote competence creativity, customer satisfaction and competitive advantage; and how Brooke Bond Foods, Motorola, the Rover Group and others used coaching to achieve results.