This text aims to break through conventional outlooks and open up new perspectives - for ultimate profits - in the world of business. What must be done to make the organization perform, prosper and grow what the executive, the maker of decisions, must do to move the enterprise forward - is the subject of this book. It should be of help to students of management as well as executives in industry and commerce. It deals skillfully and perceptively with economic tasks that every business has to tackle to achieve sound performance and economic results.