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To the Desert and Back Philip H. Mirvis

To the Desert and Back von Philip H. Mirvis

To the Desert and Back Philip H. Mirvis


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Zusammenfassung

Tells the story of the transformation in the words of the people separate quarters of Unilever who made it happen. This book documents five years of personal soul-searching, teamwork, companywide learning conferences, journeys to the mountains and desert, and inspired promotions that show how these efforts produced a top-to-bottom turnaround.

To the Desert and Back Zusammenfassung

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record Philip H. Mirvis

Dove, Lipton, Knorr, Ben & Jerry's, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.

Über Philip H. Mirvis

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass. Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management. George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.

Inhaltsverzeichnis

Preview: The View from the Desert.Part I: Turnaround.1. Wake-Up Call.2. Rebuilding the Business.Part II: Takeover.3. Merger or Takeover?4. Going into Therapy.5. Revolution and Chaos.Part III: Transforming the Organization.6. 180 Leaders in Charge.7. Community or Cult?8. The McVan den Bergh Clan.Part IV: Transforming the Business.9. Growing a Market: Foods.10. Growing a Brand: Fats.11. Cascading Change: Uniquisine, Calve, Royco, and Nassaukade.Part V: Transfer.12. To the Desert.13. The Legacy of Growth.Part VI: Takeaways for Leading Change.14. Change Models and Methods.15. Change as Theater.16. Holistic Integration.Appendix 1: Cast of Characters-Then and Now.Appendix 2: Learning History.Notes and Sources.Acknowledgments.About the Authors.Index.

Zusätzliche Informationen

GOR002380699
9780787966775
0787966770
To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record Philip H. Mirvis
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley & Sons Inc
20030507
272
N/A
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