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Global Strategic Management Philippe Lasserre

Global Strategic Management von Philippe Lasserre

Global Strategic Management Philippe Lasserre


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Zusammenfassung

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

Global Strategic Management Zusammenfassung

Global Strategic Management Philippe Lasserre

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lasserre/

Über Philippe Lasserre

PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan).

Inhaltsverzeichnis

Preface PART I: THE PROCESS OF GLOBALISATION Globalisation of markets and competition Designing a global strategy Designing a global organisation Global strategic alliances Global mergers and acquisitions Assessing countries' attractiveness Entry strategies PART II: MANAGING GLOBALLY Global marketing Global operations Global innovation Cross-cultural management Global human resources management Global financial management PART III: BROAD ISSUES IN GLOBALISATION Emerging global players The social responsibility of the global firm Global trends

Zusätzliche Informationen

GOR002068080
9780230008366
0230008364
Global Strategic Management Philippe Lasserre
Gebraucht - Sehr Gut
Broschiert
Palgrave Macmillan
2007-11-30
512
N/A
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