AVA Academia is a new list of college textbooks, which aims to bridge the gap between traditional text-heavy reference books and the visual eye candy of showcase books. Each title will be written by a leading college professor or lecturer and will be edited to fit into the diverse curricula of art schools and colleges around the world. Design work is often dismissed as something that anyone with a basic grasp of computers can do without difficulty. As a consequence, non-specialists are often asked to do design work, and the results are disappointingly poor. This book is aimed at those who believe that acquiring the language of visual communication requires a little more than familiarity with a few software packages. By examining the fundamental rules upon which successful design depends, A Practical Guide to Digital Design helps us streamline to best effect the selection and use of the tools available.